4'X 5'X 3'
polyurethane foam, fiberglass, paint, polymer clay, TV case,
concept for Executron came as I was working with
elementary school kids and observing the extent to which they
are influenced by the media.
Increasingly, corporations market their products to (or
through) children, who have a very limited ability to question
and analyze the statements and images with which they are
conspicuously, advertisers tell kids which toys and foods they
should desire, but they also manipulate kids to manipulate their
parents to buy certain products or shop at certain stores.
At a more subtle yet profound level, the constant stream
of advertisements and cultural messages that come through
television, movies, music, and the internet shapes the minds of
children to believe: they are inadequate; their possessions are
inadequate; buying things is the pathway to happiness.
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